How Does POS Design Increase Impulse Purchases?

A significant proportion of purchasing decisions are made in-store. This is where POS design comes into play.

1. Diverting Attention from Competitors

A well-designed display:

• Stands out on the shelf
• Visually guides the eye
• Creates a focal point

2. Simplifying Information

There is no time for lengthy messages in-store.

Effective POS graphics are:

• Concise
• Powerful
• Instantly understandable

3. Physical Presence

POS is not only graphics; it is structure as well.

Shape + material + graphics work together.

Summary

POS design is not decoration; it is a sales tool.